The purpose of a film magazine is to promote films that are near to release to allow active audiences to want to go and watch the film. Another purpose of a film magazine is to keep active audiences in the loop with any information about stars, producers and directors, this would allow an active film audience to feel as if they know about the industry it would also make the characters seem more realistic to the audience. The film magazine allows them to always be updated with a monthly magazine so they can work out what would interest them to go and see along with feeling as if they know more about the story line that what a passive audience would.
From looking at the front cover you can see that a well known film actress Megan Fox is on the front cover although you can see she is female you may assume that she is targeting females but really it is targeted at a male audience as it is a male fantasy to see Megan Fox in a "slutty" cheerleading uniform. The way she is dressed you would assume that the film is a teen film and then as you study the film magazine cover more you notice that she has blood all on her hand along with it dripped next to her that makes you think that the film has a more of a thriller aspect to it than a comedy that you may think first off.
The masthead of the film magazine is large and in a bright colour which stand out compared to the white background. The main star Megan Fox is also in front of the masthead this is due to the film magazine being well known to active audiences so they will immediately know the film magazine. This could show that the character is more in your face as she is in front of the masthead.
Although the film magazine mainly promotes one film from the main image it also promotes other key elements inside the magazine with the three little pictures at the top of the magazine that you will see whilst looking at the masthead.
The cover lines on the magazine do not come across onto the main central image and this does not take away the importance of the main film they are promoting. The cover lines stay the the left and right of the cover and the main parts are in colour like the red and blue that link with the colour scheme of the whole magazine front cover, this allows you to relate more.
The mode of address is quite informal as they use words such as "A ton of exclusives" and 'The Gigantic Hobbit" this shows they haven't used formal words. They have also made reference to twitter with the hash tags and the fact they relate to Facebook this also links to the fact that many people who buy the magazine also may be on these social networking sites. These again promotes the fact that the language used is informal this could also relate to a wider audience with this use of mode of address.
The unique selling point of this magazine is the fact that on the magazine it says "Our biggest preview ever" this would interest the audience more to buy it they maybe they would if it was just another usual monthly magazine. This would get more sales on the magazine along with more interest.
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