Twilight created a promotional package for their films, in this instance they used posters, film trailers, clothing, bags, cups, pens, stationary, lunch boxes, key rings, sound track cds, dvds, a magazine, calendars and advent calendars along with much more.
Along with actors doing interviews on chat shows, magazine articles and fan pages. They also had a link with burger king as they had a promotion that focused on the team Jacob vs team Edward. Official film websites that promote the films along with the characters/actors.
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