Editing and Music

On editing decisions we decided that we wanted the use of fast paced cuts in order to create the dramatic feel when in the more sinister scenes this created tension and kept the audience locked into the film. Alongside this we used non diegetic sounds created on garage band this is copyright free and there was no need of certain consent needed. On the slower paced cuts the use of diegetic sounds and dialogues where used and although the non diegetic was still in the background it was a lot fainter and also different to when used in the fast paced cuts. On the music front we decided the use of diegetic sounds and dialogues would make the audience feel more involved, whereas the change in non diegetic music would add tension leaving the audience on the edge of their seats, wanting to see more.
When editing the film poster we decided that we wanted it set in the main location and containing both sets of main characters yet making the way in which they look show the representation of the characters which was non convention and not stereotypical. We then used new media technology such as photoshop to edit the original image that we had taken to show the genre of our film that was promoted through this film poster. As for the editing on the magazine front cover we decided to firstly take the image of the antagonist of the film and that we would edit her on photoshop to give the models face a flawless effect to her skin, that made the magazine conventional yet we decided that the model would be kept on a white background and this was unconventional. We then decided that we would keep the masthead conventional along with the central image and other layout techniques on magazine front covers.

The filming process

In our filming process we found that we have broken various conventions of the thriller genre along with the usual conventions in which film trailers have. For our genre conventions in which we broke was that we used two females one as the protagonist and the antagonist, when conventionally the antagonist is stereotypically male so in this aspect we broke the convention. Another broken convention is that in the trailer does show a clear indication of who the protagonist is and who the antagonist is, instead it was left to the audience when usually there is a clues from costumes and facial expressions, so here is when our film genre could come under a psychological thriller. We broke various conventions of film trailers due to fact we jumped straight in to the film we didn't have any titles or any other build up to the film. We also different have enough different locations in which clips were shot this again breaks conventions. As for narrative we kept it as conventional as we could, we done this by keeping the story in time order of what unfolded this allowed the audience to feel more involved in the story line  and to feel as if they are part of the story.  

Evaluation question one

      Our film product does not conform to conventional forms of the genre thriller due to the fact our two main characters are females and one in which is antagonist which is typically a male. We also do not have the use of various different locations yet instead we keep and inclosed set and from the beginning we do not give a clear indication of who the protagonist and antagonist is. The title and release date are seen to be conventional due to the fact that the use the bold font with red writing also they grab the attention of the viewer which would act in a conventional way. The setting and locations used in some parts are not seen as conventional, the ones from the house would fit as conventional yet the ones set at the school would not be conventional to the thriller genre yet were used to reach our target audience as they could relate to the scene and the environment. For costumes we decided agin another non conventional route due to the fact that we didn't show the good from the evil instead it was a more psychological thriller where it was left to the audience to comply and work out who was who. As for props we did not use props in the sense that we see a murder weapon instead we use non conventional props such ad a diary to show how the antagonist feels and how it the escalates. When looking into camerawork we decided a variety of close ups would allow us to slow the emotions in the characters faces indicating the feelings that are felt. Alongside the close ups we decided that a variety of long shots would show an outsiders view and would indicate how it felt to be in and around the situation that was unfolding. Once we had accomplished the camerawork we decided that for editing that we would use fast paced cuts in moments of action and genre to keep the audience locked and the variation of slower paced cuts that slowed the extract down and went back to the story behind the action. The elements we used to tease the audience was the blood being washed of the hands as we do not show who is washing blood of their hands leaving the audience wondering what has happened this left them intrigued and wanting to see the film. The elements throughout the film trailer that relates to real media texts is the use of the scene in which it is set the school and the relationships that are faced by pupils and along with the fact we are making the audience scared and feel fear in which they would crave when seeing a thriller film. We kept the film magazine as conventional as possible with the use of the mast head the colour used and the way in which it is set up. This would be would be an example perfect for active audiences that would regularly buy film magazines like empire and total film. We kept our film magazine as conventional to total film as possible. 

Titles and font analysis

The titles and font through out our film trailer is red in colour this was used to promote blood and give a sinister feel about the trailer and what is going to happen. With the red colour we then decide that we wanted a jagged font style that represented blood, fear and abuse as this would be conventional of the thriller genre. For our film poster we decided that our billing block would be white writing to show it isnt the most important thing on the poster. As for our title on the poster again we used red coloured font with the jagged font to still give the genre away. On the film magazine we decided we wanted to keep it as conventional to total film magazine in which we used. For this it was a big title in the font that is used in there magazine, smaller writing on what is included in the magazine. This is due to the fact the top half of the film magazine is what is shown and is what catches the eye of the person looking.

The concept behind our promotional package

For our promotional package we decided that along with our film trailer we would have a a film magazine and film. We thought that these three elements would work well together due to the fact they are all inter related with images and easy to relate to, the trailer links straight the film poster promoting the trailer in a more direct way as then you know it is there. Then with the film magazine it would get more of an insight into the characters, the film, the reasons behind the film and why we chose this idea. This gives us three promotional, the trailer would be shown on advert time on t.v and at other film showings, the poster on billboards and out in the public eye and the magazine would be promoted to more of an active audience and this would be shown in shops. Our three elements focus mainly on female of the 18+ age group and we used the aspect of creativity would b on our film poster with using media technology such as photoshop, this allowed us to give our genre away as more as thriller. The use of the titles allowed us to be able use creativity the red writing in contrast with the darker background catching the eye of the target audience.

The use of new media technology

For our research and planning we used new media technology such as iphones to take images of our story boards, for our images on our film posters and magazines. This enabled us to explore new ways of taking images, it also allowed us to use high definition in order to take clearer images. From this we found easier ways of editing the images, we also had non blurred images. We also had the use of photoshop in order to edit images, this enabled to get more flawless images to make our work look more professional. We had the access to apple mac computers this allowed us constant access to the internet, final cut express, garage band, youtube for research, dvd player to watch dvds of our genres. The use of new media technology allowed us to explore new roots of the digital world, this enabled us to get a better insight in the technology we will be using. We also used facebook in order to get audience research for our target audience.

Target Audience Research

For our target audience research we decided that we wanted our audience to be 15, we firstly decided that we wanted this age due to the fact that the main characters were only a couple years older and could still relate to the characters and maybe to those who are new students in the school. From establishing this age group, we then went onto facebook and spoke to those aged 15 and above and briefly told them about the film trailer and whether they would go see the film trailer, if they found the storyline interesting, if they could see any improvements . From this we then gathered as a group and decided that from the feedback we received what we would do to make sure we attracted the targeted audience.