The concept behind our promotional package

For our promotional package we decided that along with our film trailer we would have a a film magazine and film. We thought that these three elements would work well together due to the fact they are all inter related with images and easy to relate to, the trailer links straight the film poster promoting the trailer in a more direct way as then you know it is there. Then with the film magazine it would get more of an insight into the characters, the film, the reasons behind the film and why we chose this idea. This gives us three promotional, the trailer would be shown on advert time on t.v and at other film showings, the poster on billboards and out in the public eye and the magazine would be promoted to more of an active audience and this would be shown in shops. Our three elements focus mainly on female of the 18+ age group and we used the aspect of creativity would b on our film poster with using media technology such as photoshop, this allowed us to give our genre away as more as thriller. The use of the titles allowed us to be able use creativity the red writing in contrast with the darker background catching the eye of the target audience.