Editing and Music

On editing decisions we decided that we wanted the use of fast paced cuts in order to create the dramatic feel when in the more sinister scenes this created tension and kept the audience locked into the film. Alongside this we used non diegetic sounds created on garage band this is copyright free and there was no need of certain consent needed. On the slower paced cuts the use of diegetic sounds and dialogues where used and although the non diegetic was still in the background it was a lot fainter and also different to when used in the fast paced cuts. On the music front we decided the use of diegetic sounds and dialogues would make the audience feel more involved, whereas the change in non diegetic music would add tension leaving the audience on the edge of their seats, wanting to see more.
When editing the film poster we decided that we wanted it set in the main location and containing both sets of main characters yet making the way in which they look show the representation of the characters which was non convention and not stereotypical. We then used new media technology such as photoshop to edit the original image that we had taken to show the genre of our film that was promoted through this film poster. As for the editing on the magazine front cover we decided to firstly take the image of the antagonist of the film and that we would edit her on photoshop to give the models face a flawless effect to her skin, that made the magazine conventional yet we decided that the model would be kept on a white background and this was unconventional. We then decided that we would keep the masthead conventional along with the central image and other layout techniques on magazine front covers.

The filming process

In our filming process we found that we have broken various conventions of the thriller genre along with the usual conventions in which film trailers have. For our genre conventions in which we broke was that we used two females one as the protagonist and the antagonist, when conventionally the antagonist is stereotypically male so in this aspect we broke the convention. Another broken convention is that in the trailer does show a clear indication of who the protagonist is and who the antagonist is, instead it was left to the audience when usually there is a clues from costumes and facial expressions, so here is when our film genre could come under a psychological thriller. We broke various conventions of film trailers due to fact we jumped straight in to the film we didn't have any titles or any other build up to the film. We also different have enough different locations in which clips were shot this again breaks conventions. As for narrative we kept it as conventional as we could, we done this by keeping the story in time order of what unfolded this allowed the audience to feel more involved in the story line  and to feel as if they are part of the story.  

Evaluation question one

      Our film product does not conform to conventional forms of the genre thriller due to the fact our two main characters are females and one in which is antagonist which is typically a male. We also do not have the use of various different locations yet instead we keep and inclosed set and from the beginning we do not give a clear indication of who the protagonist and antagonist is. The title and release date are seen to be conventional due to the fact that the use the bold font with red writing also they grab the attention of the viewer which would act in a conventional way. The setting and locations used in some parts are not seen as conventional, the ones from the house would fit as conventional yet the ones set at the school would not be conventional to the thriller genre yet were used to reach our target audience as they could relate to the scene and the environment. For costumes we decided agin another non conventional route due to the fact that we didn't show the good from the evil instead it was a more psychological thriller where it was left to the audience to comply and work out who was who. As for props we did not use props in the sense that we see a murder weapon instead we use non conventional props such ad a diary to show how the antagonist feels and how it the escalates. When looking into camerawork we decided a variety of close ups would allow us to slow the emotions in the characters faces indicating the feelings that are felt. Alongside the close ups we decided that a variety of long shots would show an outsiders view and would indicate how it felt to be in and around the situation that was unfolding. Once we had accomplished the camerawork we decided that for editing that we would use fast paced cuts in moments of action and genre to keep the audience locked and the variation of slower paced cuts that slowed the extract down and went back to the story behind the action. The elements we used to tease the audience was the blood being washed of the hands as we do not show who is washing blood of their hands leaving the audience wondering what has happened this left them intrigued and wanting to see the film. The elements throughout the film trailer that relates to real media texts is the use of the scene in which it is set the school and the relationships that are faced by pupils and along with the fact we are making the audience scared and feel fear in which they would crave when seeing a thriller film. We kept the film magazine as conventional as possible with the use of the mast head the colour used and the way in which it is set up. This would be would be an example perfect for active audiences that would regularly buy film magazines like empire and total film. We kept our film magazine as conventional to total film as possible. 

Titles and font analysis

The titles and font through out our film trailer is red in colour this was used to promote blood and give a sinister feel about the trailer and what is going to happen. With the red colour we then decide that we wanted a jagged font style that represented blood, fear and abuse as this would be conventional of the thriller genre. For our film poster we decided that our billing block would be white writing to show it isnt the most important thing on the poster. As for our title on the poster again we used red coloured font with the jagged font to still give the genre away. On the film magazine we decided we wanted to keep it as conventional to total film magazine in which we used. For this it was a big title in the font that is used in there magazine, smaller writing on what is included in the magazine. This is due to the fact the top half of the film magazine is what is shown and is what catches the eye of the person looking.

The concept behind our promotional package

For our promotional package we decided that along with our film trailer we would have a a film magazine and film. We thought that these three elements would work well together due to the fact they are all inter related with images and easy to relate to, the trailer links straight the film poster promoting the trailer in a more direct way as then you know it is there. Then with the film magazine it would get more of an insight into the characters, the film, the reasons behind the film and why we chose this idea. This gives us three promotional, the trailer would be shown on advert time on t.v and at other film showings, the poster on billboards and out in the public eye and the magazine would be promoted to more of an active audience and this would be shown in shops. Our three elements focus mainly on female of the 18+ age group and we used the aspect of creativity would b on our film poster with using media technology such as photoshop, this allowed us to give our genre away as more as thriller. The use of the titles allowed us to be able use creativity the red writing in contrast with the darker background catching the eye of the target audience.

The use of new media technology

For our research and planning we used new media technology such as iphones to take images of our story boards, for our images on our film posters and magazines. This enabled us to explore new ways of taking images, it also allowed us to use high definition in order to take clearer images. From this we found easier ways of editing the images, we also had non blurred images. We also had the use of photoshop in order to edit images, this enabled to get more flawless images to make our work look more professional. We had the access to apple mac computers this allowed us constant access to the internet, final cut express, garage band, youtube for research, dvd player to watch dvds of our genres. The use of new media technology allowed us to explore new roots of the digital world, this enabled us to get a better insight in the technology we will be using. We also used facebook in order to get audience research for our target audience.

Target Audience Research

For our target audience research we decided that we wanted our audience to be 15, we firstly decided that we wanted this age due to the fact that the main characters were only a couple years older and could still relate to the characters and maybe to those who are new students in the school. From establishing this age group, we then went onto facebook and spoke to those aged 15 and above and briefly told them about the film trailer and whether they would go see the film trailer, if they found the storyline interesting, if they could see any improvements . From this we then gathered as a group and decided that from the feedback we received what we would do to make sure we attracted the targeted audience.

Thriller film trailers

The Roommate 
After we decided to change our film genre and the animatic we the done further research into our new genre which was thriller but instead of doing a thriller such as saw, nightmare on elm street we decided as a group to go for a more psychological thriller where it takes a more logical approach in working out who is the antagonist is and letting short clips of what would be shown in the trailer not give too much of the storyline away. When looking at this film trailer we got gripped into the story line and then from there decided that we wanted to make a film trailer that was influenced by this film. We also became easily hooked into the story line, this showed us how we would then later be able to hook our audience making them, then want to go out and watch the whole film themselves. Going on to the more editorial side of the trailer we accounted for many cuts both fast paced when adding tension and then at a slower pace to portray a calmer feeling amongst the viewers this hen allowed the fast paced cuts to build the tension back up and get the audience on the edge of their seats, this was a key concept of the film that we then wanted to take into account for our own trailer. Another key feature that we wanted to use also was that both the main characters look like good looking average girls which made it harder to see where the film was going and made us shocked at the direction it took, we thought this was a good quality as the audience see a killer being have a certain look, whereas this took longer to work out. The titles in the film are on black backgrounds that suggest something dark and sinister with the sense of not knowing then this feeling seems to get taken away somewhat with the white titles that can seem to suggest purity and the pureness, these titles can seem to be not conventional as we would conventionally see usually red titles that suggest blood so they have gone against the convention and in this case it has seemed to have worked well.

Obsessed

we liked this film trailer due to the fact it had a stalker affect, the way in which we see, the blonde women become more and more obsessed with the man. The way in which we also see the storyline progress through the trailer. The way in which the fast paced cuts in the beginning of the trailer get you more into the trailer than what you would if the cuts were slow paced, in the first couple of cuts we see an establishing shots of different landmarks, this showing us where the film is set. From this it goes into white titles on a black screen with the titles turning to a pink colour this could symbolise the purity of the white turning to the passion of the pink colour. These titles give parts of the storyline away and also helps to understand what is going on within the cuts and the trailer. From the original fast paced cuts they then going into slower paced cuts to show the story unfold then they go back into fast paced cuts when  we see the female fighting this is to keep the audience locked in and to stop them thinking is boring. Throughout the trailer we hear the use of diegetic and no diegetic sounds, the diegetic sounds come from conversations within the trailer between characters this makes us the character feel involved. the non diegetic sounds come from the background music here we hear a heart beat this raises concern, also the other non diegetic music is used to keep make the audience sit on the edge of their seats with them wanting to know what is going to happen. Overall I think this trailer works well and is conventional in most parts except for the two female characters when you expect to see a more male dominated genre who is seen as the stalker and the titles.       

Animatic

By creating this animatic it has allowed in the helping in our planning process as it will allow us to see what the end product will be, how to edit it and also what we will need to also include. We added music to create a sinister effect that links in with the genre we then realised after we watched the animatic we did not create the music that is long enough so we need to extend it. As we only have straight cuts when it comes to our actual editing we will use editing techniques such as fades and dissolves, we also have used titles within the animatic. This animatic has allowed us to work out in more depth on what we need to improve on to get a higher grade. By comparing our animatic to possible film trailers of the thriller genre opened us as a group to an insight of how and what we need to do to make our film genre as obvious as possible.

Change Of Film Genre

After receiving feedback from our questionnaire about our film trailer, we found out that not many people around our target audience age would go and see the film so this was one of our deciding factors of changing from the genre of social realism to a thriller as more people would enjoy watching the film. Another deciding factor of us changing the genre was that our film locations were too basic and was majority in the same location, when looking at actual film trailers we found that there was various locations and this is one quality we did not originally have. After we looked at the down falls we had with the social realism films we started to research thriller trailers and we found this a better genre to complete. We changed some of our ideas based along the film trailer roommate and fish tank, this we found interested more of our target audience. Once we decided this, we then reprinted different questionnaires changing them to fit around our new genre and about the new trailer, we then received more positive feedback.